We are constantly surrounded by stories, little happenstances and patterns. They define our lives in a way that these stories become our identity, our personality. But, we may pass them off as ordinary or ‘routine’ because they happen to us too often.
Basic brings together the idea of capturing these subtle nuances of our lives which make our everyday special.
In a world when everything and everybody wants to stand out and behave differently, one would wonder, why go for anything basic? However, what are commonly 'normal', become the most precious keepsakes over time. Basic isn’t obvious, but essential.
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